You Say You Want a Revolution
It’s Fashion Revolution Week and we’re questioning how and where we source our clothing, read on to get involved…
"We all want to change the world
You say you got a real solution
Well, you know
We'd all love to see the plan"
Revolution, The Beatles 1968
In the words of the fab four we all want to change the world and Fashion Revolution Week is the perfect place to start.
Lets start a revolution
All week long events are taking place across the UK and globally to raise awareness and celebrate Fashion Revolution Week 23-29 April. Making us question our attitude to fast fashion, how and where we source our clothing. We want to know that the clothes we buy don’t come at the cost of people or the planet.
The manufacturing of clothes uses up massive amounts of water, energy and land with so much of our clothing ending up in landfill. "The average British woman hoards £285 of clothes they will never wear, the equivalent of 22 outfits left hanging in valuable wardrobe space, or, £30 billion of unworn clothes. That’s a lot of unloved clothing" Fashion Revolution.
Stats by Fashion Revolution
Our Fashion Love Story
Begins with vintage denim - the look, the feel, the tones. A little 80s stonewash, a lotta denim on denim. Pull it out the closet, ease it on and greet it like an old friend. The more you wear this classic, the softer the feel - it just gets better with age.
The perfect denim jacket can last a lifetime, will never date and can take you anywhere. The journey of my well-loved vintage jacket has seen me through boogie nights and babies, pairs beautifully with my grandad's ancient paisley scarf and my recent Pucci style vintage day dress (best find ever) and even shows up in our latest Spring/Summer campaign. Source a vintage treasure and you'll never look back. Cool wash and hang dry for best results.
be the change
Sign the Manifesto, Ask a brand #WhoMadeMyClothes or do a Fashion Love Story like us.
Let's make a difference and #BeTheChange
Jo
Wake Up Your Wardrobe
We're using January to do a little fashion refresh. Purge your wardrobe and fall in love with your clothes again...
cottonbro
We're using January to do a little fashion refresh for the coming seasons and urge you to do the same. Feel a little lighter and fall in love with your clothes again...
Wardrobe Wrestle
Fed up wrestling with your wardrobe and rotating the same few items? Wardrobes bursting at the seams are both a distraction and a drain on your time. The time is nigh to set aside a few hours to play dress-up and be brutal.
To earn a coveted place in your wardrobe each piece needs to be either beautiful or practical and should make you look and feel good. Think minimal - colour coordinate... it may change your life.
"Modern Minimalism is about simplicity, whether quality or trend, longevity is the key to a consciously curated wardrobe" we couldn't agree more Sophie Benson, one of our fave style bloggers - check out some of her fab sustainable fashion posts and make your wardrobe work for you.
Style Challenge
Pick a piece from your wardrobe (not pants) and get creative. Wear your staple piece for the whole week, mix and match with other items and wear it a differently every day. You might surprise yourself and it will reset the way you think about your clothes.
Recycle and Repurpose
Every year an estimated 300,000 tonnes of used clothing goes to landfill in the UK, so dispose of anything that doesn't fit or flatter in the following sustainable ways...
Donate - good quality clothing to your favourite charity, avoiding landfill and helping a good cause = feel good factor
Clothes Swap - a good excuse for a soiree and you get to go home with a new outfit = win
Recycle - let Clothes Aid collect your unwanted clothes and benefit UK charities. Or locate your nearest Clothing Bank.
Sell - we're over Christmas and onto the Alps - who doesn't need the readies for that extra pair of ski goggles - try a little eBay for the fondue kitty.
Check out the fab Love Your Clothes website for lots of lovely tips on upcycling and make do and mend; salvaging our favourite finds.
Now you've achieved all this you can go right ahead and feel smug until at least March - enjoy.
Keep your peepers open for our new launches coming soon!
Jo